If you have been on TikTok lately, you have probably seen the famous Wednesday dance. It is set to Lady Gaga’s song “Bloody Mary” and has become super popular. The dance comes from the Netflix series Wednesday, where the character Wednesday Addams, played by Jenna Ortega, does a cool and spooky dance at her school event.
However, how did this dance trend become such a big deal? And why did Lady Gaga and others join in? Let us find out.
Wednesday’s Spooky Dance Moves
Wednesday, directed by Tim Burton, was released on Netflix in November and quickly became a huge hit. It had 6 billion minutes of viewing time in just one week, making it the second most popular English-language show on Netflix.
The dance scene from episode four, where Wednesday dances at her school, became an instant hit on TikTok. In the show, she dances to The Cramps’ song “Goo Goo Muck.” But on TikTok, people started dancing to Lady Gaga’s “Bloody Mary,” which went viral.
Millions of people, including other creators and even Lady Gaga, joined in on the trend. Even Russian figure skater Kamila Valieva performed a routine inspired by the Wednesday dance!
Olivia Rodrigo And The “Driver’s License” Trend
Jenna Ortega isn’t the only young star making waves on TikTok. In early 2021, Olivia Rodrigo’s song “Driver’s License” became a huge hit. The song quickly became an anthem for heartbroken Gen Z fans, and TikTok played a big part in its success.
As the song topped the charts and broke records, a trend started where TikTok users recreated a scene from the music video. In the video, Rodrigo looks into the camera before leaning out of a car window.
Over 1 million videos on TikTok use the ” driver’s license” sound. Although Rodrigo did not participate in the trend herself, others like TikTok and Addison Rae joined in. Some creative TikTokers even wrote new lyrics from the perspective of other characters mentioned in the song, like the ex or the “blonde girl.”
Why Do These Trends Become So Popular?
There are a few reasons why trends like the Wednesday dance and “drivers license” become so popular.
First, they have something catchy or fun that makes people want to join in. Whether it is dressing up like Wednesday Addams or getting emotional over “driver’s license,” these trends have something that grabs people’s attention.
Second, these trends bring people together. Learning the Wednesday dance or lip-syncing to “drivers license” becomes something that everyone can do together. Jenna Drenten, a marketing professor, says that these shared experiences help people feel like they belong to a group.
Third, people connect with the stories behind these trends. Many can relate to the heartbreak in “drivers license,” while others are drawn to Jenna Ortega’s unique and spooky take on Wednesday Addams.
Why Being Real Matters?
The success of these trends comes down to knowing your audience and being real.
Olivia Rodrigo knew her audience. Before “driver’s license,” another one of her songs had already gone viral on TikTok. She knew her fans would support her new song when she released it.
Jenna Ortega, on the other hand, did not expect the Wednesday dance to become such a big deal. She was nervous and did not think she was a good dancer. However, this honesty made people like her even more. They could relate to her, and that’s why the trend took off.
Some Questions
What is the Wednesday dance?
The Wednesday dance is a viral trend from the Netflix series Wednesday. In it, the character Wednesday Addams, played by Jenna Ortega, dances at her school event. Millions have recreated the dance on TikTok, often set to Lady Gaga’s “Bloody Mary.”
Why did “drivers license” go viral on TikTok?
Olivia Rodrigo’s song “Driver’s License” went viral because its relatable lyrics and emotional theme resonated with many people. TikTok users created trends around the song, which boosted its popularity.
How do trends like these become so popular?
Trends become popular with a catchy element that makes people want to join in. They also create a sense of community and often connect with people on an emotional level.
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